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During a recent PRSA board meeting about a yearly non-profit development day called PR360, the question was raised: “What type of presentations would benefit both non-profit and for-profit PR professionals?”. How can the pR360 meeting help all PR practitioners? I blog a lot about non-profit PR and marketing, so I thought a roundup of post would help spur on some conversation about the similarities and differences between these two types of communications. Enjoy!
The Perfect Pitch: How do you secure sponsorships – Looking at sponsorship request from both sides of the conversation
Audience Development for Traditional Arts Organizations – Running an orchestra or museum like a corporation by focusing on new market development
Economic Impact of the Arts – Art creates positive economic impact in the State of Oklahoma
Business Possibilities For Creativity in OK – Embracing the creative class is good for business and non-profit organizations
Expert Non-profit Direct Mail Tips – Many of these tips are non-profit specific, but many will improve any direct mail program
BONUS: “Creativity In PR” presentation for PRSA Little Rock (video)
On my business site The Golding Group, we also discuss improving non-profits via business techniques:
Cher Golding’s Top 5 Tips for Nonprofits – Good ideas everyone can use
Community Engagement is Good For Business – Why corporate/non-profit partnerships make sense
How to Start a 501c3 Non-Profit Organization – More complicated than you think
Overall, there are so many ways for-profit and non-profit marketing and PR professionals can learn from each other. The key is to begin the conversation. What ideas do you have for corporate and charity collaborative learning?
Everyone wants to own their own business because everyone wants to be the boss. Why, because it’s awesome!
You know what else is awesome, riding cool motorcycles. The problem is that both activities are much harder than they look and if you don’t know what you’re doing, you can end up hurting (or even killing) yourself. Here are a couple of key things to consider when riding a motorcycle or starting your own business.
Want to start a business? Already own one but need some advice. Contact me at The Golding Group.