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Sometimes you just have to “go analog”. Grab a pen and paper and just start writing. A personal brain storm if you will. Work through a couple of drafts, read it out loud and keep working the process.



During a recent PRSA board meeting about a yearly non-profit development day called PR360, the question was raised: “What type of presentations would benefit both non-profit and for-profit PR professionals?”. How can the pR360 meeting help all PR practitioners? I blog a lot about non-profit PR and marketing, so I thought a roundup of post would help spur on some conversation about the similarities and differences between these two types of communications. Enjoy!

The Perfect Pitch: How do you secure sponsorships – Looking at sponsorship request from both sides of the conversation

Audience Development for Traditional Arts Organizations – Running an orchestra or museum like a corporation by focusing on new market development

Economic Impact of the Arts – Art creates positive economic impact in the State of Oklahoma

Business Possibilities For Creativity in OKEmbracing the creative class is good for business and non-profit organizations

Expert Non-profit Direct Mail Tips Many of these tips are non-profit specific, but many will improve any direct mail program

BONUS: “Creativity In PR” presentation for PRSA Little Rock (video)

On my business site The Golding Group, we also discuss improving non-profits via business techniques:

Cher Golding’s Top 5 Tips for NonprofitsGood ideas everyone can use

Community Engagement is Good For BusinessWhy corporate/non-profit partnerships make sense

How to Start a 501c3 Non-Profit OrganizationMore complicated than you think

Overall, there are so many ways for-profit and non-profit marketing and PR professionals can learn from each other. The key is to begin the conversation. What ideas do you have for corporate and charity collaborative learning?

Watch my Ignite OKC presentation: Everything I Know About Starting A Business I Learned From Riding A Motorcycle

7 minutes from my 45 minute presentation to PRSA Little Rock in October 2012 explaining how creativity and public relations work together to create some of today’s hottest marketing trends.

Part One:

Part Two:

On April 20th, 2012 my company The Golding Group received two prestigious awards from the American Marketing Association (AMA). Both trophies were for work done in 2011 for our client the Mental Health Association of Central Oklahoma (MHACO). The first was an Award of Merit for Best Cause Marketing Campaign and the second was an Award of Merit for Best Single Marketing Tactic. The judging criteria was based on research, strategy, execution and results.

The “Here With The Help You’re Looking For” campaign the Golding Group created for MHACO included branding, collateral, trade show, website, social media and public relations. The campaign produced a 524% increase in exposure and a 124% increase in clients seeing the services of MHACO. The same campaign garnered a 99% positive response rate from program participants and was accomplished under budget and on deadline.

One element of the overall campaign that gained the most attention, and the Best Single Marketing Tactic award was the :30 sec. TV commercial The Golding Group concepted and directed, produced by Midwest Media in Oklahoma City. The video takes on the difficult subject of those seeing help for mental health issues while avoiding stigmas and stereotypes. Our research showed potential clients of MHACO were either lost without any idea where to look for help -OR- overwhelmed by too many options without a clear choice. The TV commercial addresses both issues at the same time.

The Golding Group is very proud to receive these great awards. We are equally proud of the work we created for MHACO. This is the first time we have been recognized by the AMA, Taking home two awards from an event with only eight categories makes these wins even more sweet.

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