During a recent PRSA board meeting about a yearly non-profit development day called PR360, the question was raised: “What type of presentations would benefit both non-profit and for-profit PR professionals?”. How can the pR360 meeting help all PR practitioners? I blog a lot about non-profit PR and marketing, so I thought a roundup of post would help spur on some conversation about the similarities and differences between these two types of communications. Enjoy!

The Perfect Pitch: How do you secure sponsorships – Looking at sponsorship request from both sides of the conversation

Audience Development for Traditional Arts Organizations – Running an orchestra or museum like a corporation by focusing on new market development

Economic Impact of the Arts – Art creates positive economic impact in the State of Oklahoma

Business Possibilities For Creativity in OKEmbracing the creative class is good for business and non-profit organizations

Expert Non-profit Direct Mail Tips Many of these tips are non-profit specific, but many will improve any direct mail program

BONUS: “Creativity In PR” presentation for PRSA Little Rock (video)

On my business site The Golding Group, we also discuss improving non-profits via business techniques:

Cher Golding’s Top 5 Tips for NonprofitsGood ideas everyone can use

Community Engagement is Good For BusinessWhy corporate/non-profit partnerships make sense

How to Start a 501c3 Non-Profit OrganizationMore complicated than you think

Overall, there are so many ways for-profit and non-profit marketing and PR professionals can learn from each other. The key is to begin the conversation. What ideas do you have for corporate and charity collaborative learning?

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