During a recent PRSA board meeting about a yearly non-profit development day called PR360, the question was raised: “What type of presentations would benefit both non-profit and for-profit PR professionals?”. How can the pR360 meeting help all PR practitioners? I blog a lot about non-profit PR and marketing, so I thought a roundup of post would help spur on some conversation about the similarities and differences between these two types of communications. Enjoy!
The Perfect Pitch: How do you secure sponsorships – Looking at sponsorship request from both sides of the conversation
Audience Development for Traditional Arts Organizations – Running an orchestra or museum like a corporation by focusing on new market development
Economic Impact of the Arts – Art creates positive economic impact in the State of Oklahoma
Business Possibilities For Creativity in OK – Embracing the creative class is good for business and non-profit organizations
Expert Non-profit Direct Mail Tips – Many of these tips are non-profit specific, but many will improve any direct mail program
BONUS: “Creativity In PR” presentation for PRSA Little Rock (video)
On my business site The Golding Group, we also discuss improving non-profits via business techniques:
Cher Golding’s Top 5 Tips for Nonprofits – Good ideas everyone can use
Community Engagement is Good For Business – Why corporate/non-profit partnerships make sense
How to Start a 501c3 Non-Profit Organization – More complicated than you think
Overall, there are so many ways for-profit and non-profit marketing and PR professionals can learn from each other. The key is to begin the conversation. What ideas do you have for corporate and charity collaborative learning?