On April 20th, 2012 my company The Golding Group received two prestigious awards from the American Marketing Association (AMA). Both trophies were for work done in 2011 for our client the Mental Health Association of Central Oklahoma (MHACO). The first was an Award of Merit for Best Cause Marketing Campaign and the second was an Award of Merit for Best Single Marketing Tactic. The judging criteria was based on research, strategy, execution and results.
The “Here With The Help You’re Looking For” campaign the Golding Group created for MHACO included branding, collateral, trade show, website, social media and public relations. The campaign produced a 524% increase in exposure and a 124% increase in clients seeing the services of MHACO. The same campaign garnered a 99% positive response rate from program participants and was accomplished under budget and on deadline.
One element of the overall campaign that gained the most attention, and the Best Single Marketing Tactic award was the :30 sec. TV commercial The Golding Group concepted and directed, produced by Midwest Media in Oklahoma City. The video takes on the difficult subject of those seeing help for mental health issues while avoiding stigmas and stereotypes. Our research showed potential clients of MHACO were either lost without any idea where to look for help -OR- overwhelmed by too many options without a clear choice. The TV commercial addresses both issues at the same time.
The Golding Group is very proud to receive these great awards. We are equally proud of the work we created for MHACO. This is the first time we have been recognized by the AMA, Taking home two awards from an event with only eight categories makes these wins even more sweet.