I had the recent opportunity to be interviewed by Bobby Lehew for the 7 Minute Smarketer (smart marketer), a podcast featuring the smartest smarketers on the planet. For each episode, our smart marketer has exactly 7 minutes to make us all smarter marketers or they owe the hosts a beer. Good-natured fun, but more importantly, supreme smartness in only 7 minutes! Listen HERE or Subscribe via iTunes to download and listen later.

I will be doing more 7 Minute Smarketer episodes in the future talking about direct mail and creativity. Check out all the episodes and subscribe, it’s really informative and entertaining while only taking 7 minutes of your busy day. Bobby is a great marketing mind and advocate, check out his blog as well (he gives me a little press there too).